Andreas Hohl - Producer/Cinematographer/Stock Media Artist

Several years ago Andreas decided to formulate a business plan for stock footage (a.k.a. b-roll) to be sold and distributed via the Internet. This was when "microstock" photography was hot, but not video. He had everything lined up with investors etc, but decided to do one last check at a trade show to see if he was reinventing the proverbial "wheel", and if so, what such an industry was up to. He found his answer and determined that it was more cost effective to simply work with what was at that time a small new company by the name of Pond5.com. This of course made sense as it would allow him to focus on the creative process of creating footage as opposed to running another tech company. This was a far more exciting prospect and served exactly the purpose Andreas was seeking and craving for. The rest as they say; "is history". Andreas now actively shoots stock media, creates stock media and produces stock media for fun. Really. It is his "job"! He purely sees it as fun. Cool, eh? He has had many successes over the last 10 years and one may find several of his "cuts" on programming from the Weather Channel, Discovery, History and even major motion pictures.