Summary

This package/segment contains third party material. Unless otherwise noted, this material may only be used within this package/segment. Usage must cease on all platforms (including digital) within ten days of its initial delivery or such shorter time as designated by CNN.

3rd Party NON-LICENSED Content:
Sony Pictures
Twitter
Arunachalam Muruganantham
TED
HYPE PR

PUBLISH DATE: 02/08/18
LOCATOR: Hong Kong
SOURCE: CNN; Sony Pictures; Twitter; Arunachalam Muruganantham; TED, HYPE PR

--SUPERS--
:00 - :09 - 3-SHOTSPLIT SHOWING PHOTOS OF ARUNACHALAM MURUGANTHAM. ALSO KNOWN AS "PAD MAN". STILL OF "PAD MAN" TALKING TO A GROUP OF WOMEN (Photos/Arunachalam Muruganantham; NON-LICENSED)
:09 - :11 - VO OF MURUGANANTHAM SITTING WITH A MOVIE PRODUCER, TWINKLE KHANNA (CNN; 02/2018)
:11 - :13 - A PHOTO OF MURUGANANTHAM HOLDING A CLAPPER BOARD WITH KHANNA AND OTHERS (HYPE PR; NON-LICENSED)
:14 - :31 - A CLIP FROM THE MOVIE "PAD MAN" (Movie Clip/From "Sony Pictures"; NON-LICENSED)
:32 - :39 - SOT (English Subtitles), Arunachalam Muruganantham, Entrepreneur --alt-- Invented low-cost Sanitary Pad: "I asked her why you are using this unhygienic method. I don't even know the term sanitary pads on those days, she replied instantly by slapping on my cheek." (CNN; 02/2018)
:40 - :51 - STREET SCENE OF PEOPLE WALKING DOWN THE STREETS, COWS WALKING IN THE STREET, SHOT OF WOMEN SITTING WITH CHILDREN, WOMEN WALKING WITH WATER CONTAINERS (CNN; India)
:51 - :56 - SOT (English Subtitles), Arunachalam Muruganantham, Entrepreneur --alt-- Invented low-cost Sanitary Pad: "Then I thought why not make affordable sanitary pad for my wife Shanthi." (CNN; 02/2018)
:56 - 1:19 - ANOTHER CLIP FROM THE MOVIE, SCENE SHOWS ACTOR PLAYING MURUGANANTHAM, BUILDING A SANITARY PAD, TESTING OUT THE SANITARY PADS, RIDING ON HIS BICYCLE, ENCOURAGING WOMEN TO USE THE PADS (Movie Clip/From "Sony Pictures"; NON-LICENSED)
1:19 - 1:25 - SOT (English Subtitles), Arunachalam Muruganantham, Entrepreneur --alt-- Invented low-cost Sanitary Pad: ""If you saw me, you are changing your direction. So you are thinking I am mad, pervert, I am psycho." (CNN; 02/2018)
1:25 - 1:30 - STILL IMAGE OF MURUGANANTHAM WORKING WITH A GROUP OF WOMEN, TEACHES WOMEN HOW TO PRODUCE SANITARY PADS (Stills/Arunachalam Muruganantham; NON-LICENSED)
1:31 - 1:46 - SOT (English Subtitles), Arunachalam Muruganantham, Entrepreneur --alt-- Invented low-cost Sanitary Pad: "Previously you need a multi-million investment..." (TED; Bangalore, India; 05/2012; NON-LICENSED)
1:36 - 1:41 - CLIP FROM A TED TALKS PRESENTATION BY MURUGANANTHAM (TED; Bangalore, India; 05/2012; NON-LICENSED)
1:41 - 1:42 - SOT (English Subtitles), Arunachalam Muruganantham, Entrepreneur --alt-- Invented low-cost Sanitary Pad: "Play video one." (TED; Bangalore, India; 05/2012; NON-LICENSED)
1:42 - 1:46 - CLIP SHOWING A TIME LAPSE VIDEO OF THE SANITARY PAD PRODUCTION PROCESS (TED; Bangalore, India; 05/2012; NON-LICENSED)
1:46 - 1:49 - GRAPHIC SHOWING THREE TWITTER POST FROM MEN SUPPORTING THE PRODUCTION OF ECONOMICAL SANITARY PADS (Twitter; NON-LICENSED)
1:49 - 1:55 - IMAGE OF A WOMAN HOLDING A SANITARY PAD POSTED TO TWITTER, MAN HOLDING A PAD (Twitter; NON-LICENSED)
1:55 - 2:05 - SOT, Twinkle Khanna, Producer, "Pad Man": "He was the one who first posted the picture with the pad, and he challenged the people, and it went on ,things like this and there are celebrities involved, and the message spreads that there is no shame or there is no taboo." (CNN; 02/2018)
1:59 - 2:02 - MORE TWEETS FROM PEOPLE SUPPORTING THE PAD MAN CHALLENGE (Twitter; NON-LICENSED)
2:06 - 2:09 - ANOTHER CLIP FROM THE MOVIE "PAD MAN" (Movie Clip/From "Sony Pictures"; NON-LICENSED)
2:09 - 2:14 - VO OF A WOMAN PRODUCING A SANITARY PAD, CU OF THE PADS BEING PLACED IN PACKAGES (Arunachalam Muruganantham; NON-LICENSED)
2:15 - END - SOT (English Subtitles), Arunachalam Muruganantham, Entrepreneur --alt-- Invented low-cost Sanitary Pad: "The strongest creature created by God in the world, not the lion, not the elephant, not the tiger, they are women." (CNN; 02/2018)

--LEAD IN--
IN INDIA, ONE MAN DEFIES SOCIAL TABOOS-- TO RAISE AWARENESS ABOUT WOMEN'S MENSTRUAL HEALTH.
NOW HIS INSPIRING STORY IS ON THE BIG SCREEN.
CNN'S KRISTIE LU STOUT SPOKE TO THE MAN KNOWN AS "PAD MAN"

--REPORTER PKG-AS FOLLOWS--
MEET ARUNACHALAM MURUGANTHAM. ALSO KNOWN AS "PAD MAN"
ONCE SHUNNED FOR TRYING TO BREAK TABOOS ABOUT MENSTRUATION HE IS NOW HAILED AS A VISIONARY
HIS INSPIRING STORY NOW ON THE BIG SCREEN
HE IS A WELDER TURNED SOCIAL ENTREPRENEUR FROM SOUTHERN INDIA WHO DISCOVERED HIS WIFE SHANTHI USING A DIRTY RAG INSTEAD OF A SANITARY PAD.
Arunachalam Murugantham, Activist: "I asked her why you are using this unhygienic method. I don't even know the term sanitary pads on those days, she replied instantly by slapping on my cheek."
SHE THEN TOLD HIM - IT WAS EITHER PADS - OR MILK FOR THE FAMILY. A COMMON PROBLEM IN INDIA WHERE ONE STUDY SHOWS ONLY 12-PERCENT OF WOMEN USE COSTLY SANITARY PADS.
Arunachalam Murugantham, Activist: "then I thought why not make affordable sanitary pad for my wife Shanthi.
HE EMBARKED ON A QUEST TO COME UP WITH AN AFFORDABLE SOLUTION FOR WOMEN EVERYWHERE BUT QUICKLY REALIZED HE NEEDED TO TEST HIS PROTOTYPES HIMSELF
BUILDING AN ARTIFICIAL UTERUS AND FILLING IT WITH ANIMAL BLOOD. USING IT TO TEST HIS PADS WHILE WALKING AND CYCLING.
BECAUSE OF ENTRENCHED TABOOS SURROUNDING MENSTRUATION. HIS VILLAGE OSTRACIZED HIM. HIS WIFE LEFT HIM.
Arunachalam Muruganantham, Activist: "If you saw me, you are changing your direction. So you are thinking I am mad, pervert, I am psycho."
BUT HE DID NOT GIVE UP. EVENTUALLY DEVELOPING A MACHINE TO PRODUCE THE PADS AT A FRACTION OF THE COST.
NOW PAD MAN SHARES HIS STORY WITH AUDIENCES AROUND THE WORLD INCLUDING THIS TED TALK.
SHOWCASING HIS INVENTION...HUNDREDS OF WHICH ARE NOW BEING USED IN INDIA WHILE HELPING PUSH ANY STIGMA ABOUT MENSTRUATION INTO THE PAST BY CREATING THE HASHTAG PAD MAN CHALLENGE - ASKING BOTH WOMEN AND MEN TO TAKE PART
Twinkle Khanna, Filmaker: "He was the one who first posted the picture with the pad, and he challenged the people, and it went on ,things like this and there are celebrities involved, and the message spreads that there is no shame or there is no taboo.
WITH THE MOMENTUM OF THE FILM AND HIS WIFE BACK BY HIS SIDE, HE HOPES HIS STORY WILL EMPOWER WOMEN AND EDUCATE MEN NOT JUST IN INDIA, BUT AROUND THE WORLD.
Arunachalam Murugantham, Activist: "The strongest creature created by god in the world, not lion, not elephant, not a tiger, they are women."
-----END-----CNN.SCRIPT-----

--KEYWORD TAGS--
MURUGANTHAM INDIA SANITARY TOWELS MENSTRUATION