Summary

Wendy's Corporation offical comments on pulling commercials from a coming eipsode of a TV Sitcom, where Ellen Degeneres acknowledges she is lesbian

Source CONUS Archive
Record ID 19351
Story Slug WENDY'S - ELLEN (04/18/1997)
Location COLUMBUS
Format PACKAGE
Date 04/18/1997
Archive Time 35:04
TRT 1:38
Supers Phil Martin Stonewall Union Jim Ryan Viewer Sonia Debreczeni Denny Lynch Wendy's Spokesman
Video Description Door, poster, more door, man talks, man talks, reporter stand-up, man talks, wendy's logo, man talks, Wendy's restaurant, man talks
Description Wendy's Corporation offical comments on pulling commercials from a coming eipsode of a TV Sitcom, where Ellen Degeneres acknowledges she is lesbian
Script It's a situation comedy that's taking on a serious subject and sparking controversy The topic that the sitcom will tackle in a couple of weeks is so serious, in fact, that Wendy's Restaurants say they will not run ads on the show Sonia Debreczeni reports: (TAKE PACKAGE - 01:38) (SOUND-UP - It's one of those gay and lesbian person) On April 30th, the show Ellen will air what's being dubbed a controversial episode because of a story line in which the main character acknowledges she's a lesbian (SOUND-UP - This is a T-V show business is businness>) So, why is it some corporations advertise on shows and not others (SOUND-UP - When in doubt, stay out) That's Wendy's motto when it comes to advertising (SOUND UP - We never intended on that show) (ANCHOR TAG) An Advertising professor from The Ohio State University says companies are basically playing it safe Professor Sharon Brock says research shows some viewers do connect the advertising with the content of certain TV Shows One television station in Birmingham, Alabama has decided not to carry that episode of Ellen! --- END ---
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