Summary

Footage Information

CONUS Archive
25466
LEVI'S VS SMALL STORES (1/31/1997)
BLOOMFIELD, ILLINOIS
PKG
1/31/1997
19:13
1:36
Bloomfield, Illinois :05 Jean Christian, Christian's Store :26-:48 Carla Banks reporting :57-1:11 Frank Sifford, Regular Customer 1:12-1:26
jeans piled on tables, interior of store, graphics, letter, sots
It is a contest between big national brand and small local store.
LEAD: Levi's Strauss and Company is commonly thought of as a symbol of the old American west. But as Carla Banks reports, the company is looking more like a corporate bully, threatening the existence of it's small town American stores. SCRIPT: The small city of Bloomfield is the second town in the Heartland to be attacked by Levi's Strauss and Company. And when Don Rathert's Levi Store in Red Bud, Illinois became the center of attention a couple of weeks ago, all the publicity drove him crazy enough to call it quits. But Charlie and Jean Christian have no intentions of hanging their business out on the line to dry. Instead, they fought the denim giant's request to shut them down. (SOT) According to this letter from Levi's, Christian's store did not fall under the headquarter's idea of a proper retail environment. Perhaps because the Christians offer customers more than just a new pair of jeans. (reporter standup) (SOTS) As it stands now, Christian's store will be allowed to continue selling Levi's jeans in their store. reporter sig. out TAG: Because the Christian's also sell liquor at their store, Levi's felt the business didn't have the proper image.
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Keywords

economy
small business
corporate
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