Summary

Source CONUS Archive
Record ID 74147
Story Slug JACK DANIELS BEER (1994)
Location LYNCHBURG, TENNESSEE
Format PKG NO TAG
Date 12/16/1994
Archive Time 14:05
TRT 1:35
Supers LYNCHBURG, TN ROGER BRASHEARS, JACK DANIELS DISTILLERY JERRY HAMILTON, BREWMASTER GLENN AUGUSTINE, REPORTING
Video Description MAN SITTING BEHIND CLUTTER DESK FILLED WITH PAPERS, SOT, EXTERIOR JACK DANIELS DISTILLERY, STATUE, NATURAL SPRING WATER, CASES OF JACK DANIELS 1886 BEER, AMBER LAGER, SOT, STANDUP, CU BOTTLE OF BEER, INTERIOR DISTILLERY, SOT, CU BOTTLE OF BEER, PRODUCTION LINE, CASE
Script LEAD: FOR MORE THAN 100 YEARS, LYNCHBURG, TENNESSEE HAS BEEN THE HOME OF JACK DANIEL'S WHISKEY. BUT NOW MORE THAN SOUR MASH IS FLOWING FROM THE DISTILLERY IN THE HOLLOW. THE WHISKEY GIANT IS TAPPING INTO THE PREMIUM BEER MARKET. GLENN AUGUSTINE HAS THE STORY... SCRIPT: ROGER BRASHEARS KEEPS AN EYE ON THE DISTILLERY'S ACTIVITIES FROM BEHIND HIS CLUTTERED DESK. SOMEWHERE IN THIS PILE, PAPERS TRUMPET THE ARRIVAL OF JACK DANIEL'S LATEST LIBATION...BEER. (SOT) BUT IT IS A CHANGE IN A PLACE WHERE TIME STANDS STILL WHERE JACK DANIEL'S STATUE WATCHES OVER THE CAVE SPRING WATER HIS DISTILLERS TURN INTO HIS OLD NO. 7. NOT FAR AWAY IN A NEARBY BUILDING IS ANOTHER SPRING. BREWMASTER JERRY HAMILTON USES THIS WATER FOR JACK DANIEL'S CLASSIC 1866 AMBER LAGER. (SOT) (SOT) HAMILTON SAYS IT'S EXCITING TO CREATE A BEER THAT CARRIES ONE OF THE MOST RECOGNIZABLE NAMES IN THE WORLD. AND BRASHEARS SAYS HAMILTON'S BREW ACHIEVED THE DISTILLERY'S GOAL. (SOT) SO WHY TRY BREWING A BEER AFTER ALL THESE YEARS? (SOT) AND WHO CAN ARGUE WITH LOGIC LIKE THAT. TAG: THE BEER IS BEING TEST-MARKETED IN BARS AND RESTAURANTS IN NASHVILLE. THERE ARE NO PLANS, YET TO SELL THE BEER OUTSIDE THE MUSIC CITY.
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