Summary

CHRYSLER HAS ANNOUNCED THAT IT IS DISCONTINUING THE USE OF ONE OF ITS MOST DISTINGUISHING MARKS...IN AN EFFORT TO ATTRACT YOUNGER BUYERS, THE CAR COMPANY IS CHANGING ITS CLASSIC "WATERFALL" GRILL.

Source CONUS Archive
Record ID 87169
Story Slug CHRYSLER WATERFALL GRILL DROPPED (1994)
Location HIGHLAND PARK, MI
Format PKG
Date 1/26/1994
Archive Time 47:55
TRT 1:32
Supers Highland Park, MI Mark Snethkamp, Chrysler Dealer MOS Tim Fritz, Standup
Video Description SHOTS OF CHRYLSER CARS, SHOTS OF GRILLS ON CARS, SHOTS OF CAR WITH HOOD UP, SHOTS OF FRONT OF CARS, SOTS
Description CHRYSLER HAS ANNOUNCED THAT IT IS DISCONTINUING THE USE OF ONE OF ITS MOST DISTINGUISHING MARKS...IN AN EFFORT TO ATTRACT YOUNGER BUYERS, THE CAR COMPANY IS CHANGING ITS CLASSIC "WATERFALL" GRILL.
Script LEAD: CHRYSLER IS ABOUT TO PUT THE BRAKES ON PRODUCTION OF AN AUTOMOTIVE TRADITION...IT'S ONE OF THE FIRST THINGS YOU SEE ON AUTOMOBILES...AND HAS BEEN ON CRYSLER CARS FOR THE PAST SIX DECADES...BUT THE COMPANY WANTS TO DRIVE UP THE NUMBER OF YOUNGER BUYERS..SO IT'S PLANNING TO GET RID OF THE LONG-TIME FEATURE...TIM FRITZ HAS MORE.
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