Summary

TWO OF THE ECONOMY'S LONGEST SUFFERING VICTIMS...THE STEEL AND THE AUTO INDUSTRIES...ARE FINDING WAYS TO FIGHT BACK. ALAN LOFLIN REPORTS.

Source CONUS Archive
Record ID 100527
Story Slug VNR: AUTO INDUSTRY AND STEEL
Location NONE
Format PKG
Date 12/11/1991
Archive Time 15:52
TRT 1:30
Supers RICH WILLIAMS, LTV'S INDIANA HARBOR WORKS RANBIR VARMA, ECONOMIST ALAN LOFLIN, REPORTING
Video Description TV CAR COMMERCIAL (NOT LICENSABLE), STEEL MILL FOOTAGE, STEEL BEING WRAPPED FOR SHIPPING, SOTS
Description TWO OF THE ECONOMY'S LONGEST SUFFERING VICTIMS...THE STEEL AND THE AUTO INDUSTRIES...ARE FINDING WAYS TO FIGHT BACK. ALAN LOFLIN REPORTS.
Script THE WEAK ECONOMY AND COMPETITION FROM IMPORTS HAS FORCED U.S.CAR MAKERS TO FIND NEW WAYS TO ATTRACT BUYERS. THEY'RE GETTING HELP FROM A LONGTIME ALLY...STEEL. USING NEW TECHNOLOGY, STEEL COMPANIES HAVE BECOME MORE EFFICIENT, AND THAT'S IMPORTANT TO THE AUTO INDUSTRY. (SOT) IT USED TO BE SAID THAT WHEN AUTO AND STEEL SNEEZED, THE ECONOMY IN THE REST OF THE COUNTRY CAUGHT COLD. WELL THOSE INDUSTRIES HAVE HAD THE FLU FOR YEARS AND MODERN TECHNOLOGY SEEMS TO BE THE CURE. (SOT) USING NEW TECHNOLOGY, A RED HOT SLAB OF STEEL, AT LTV'S HARBOR WORKS MILL, CAN BE TURNED INTO A COIL OF THIN STEEL IN LESS THAN FOUR MINUTES. THE PLANT CAN PRODUCE MORE THAN FOUR MILLION TONS A YEAR. THE OPERATION IS COMPLETELY COMPUTERIZED AND A LOT MORE EFFICIENT. (SOT) THE STEEL INDUSTRY IS HOPING THIS NEW TECHNOLOGY WILL HELP BRING IT OUT OF THE DOLDRUMS. THAT IN TURN SHOULD HELP THE AUTO INDUSTRY AND GIVE A BOOST TO THE ENTIRE ECONOMY. QUESTIONS? CALL 1-800-766-1711.
Not everything listed in the CONUS Archive is necessarily licensable. Reporter sound/image is not licensable

Keywords

CARS
TRUCKS
GM
GENERAL MOTORS
BUSINESS
TRADE
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