Summary

The company that put baby boomers in jeans has fallen victim to a fashion generation gap

Source CONUS Archive
Record ID 153099
Story Slug Jeans War (02/23/1999)
Location Dallas, Texas
Format Pkg
Date 02/23/1999
Archive Time 22:58
TRT 1:57
Supers Dallas, Texas Renee Schein, The Jean Connection Joel Snow, Customer
Video Description (TV COMMERCIALS ARE NOT LICENSABLE) various commercials for jeans, sot with woman, jeans in pile, pan of jeans, sot with customer, woman checking out jeans, woman folding jeans, jeans dropped on floor, standup, man trying on jeans, interiors at local store,
Description The company that put baby boomers in jeans has fallen victim to a fashion generation gap
Script Used to bveLevis were it Young or oldBig are smalljust about everyone wor 'em So what's happening in the jean wars and why is Levi's losing? Jim Walker shows usmarketing may have a lot to do with who's got a Straight leg on the competition (Take Pkg) SOUTHWES
Not everything listed in the CONUS Archive is necessarily licensable Reporter sound/image is not licensable
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