Summary

Footage Information

CONUS Archive
200151
Gender - Emotions
Gainesville, Florida
VOSOT*
2/15/2001
31:15
1:22
Gainesville, Florida Dr. Dawn Bowers, UF neuro-psychologist
SOT OF WOMAN, MAN AND GIRL LOOKING AT COMPUTER, CU OF FACES ON COMPUTER, BOY HOOKED UP TO A FACIAL MONITORING DEVICE, GIRL AND BOY TOGETHER, GIRLS SITTING TOGETHER, GIRL AND GUY AT TABLE, CU OF GIRL, CU OF GUY.
A NEW UNIVERSITY OF FLORIDA STUDY SAYS THAT MEN AND WOMEN USE THEIR FACIAL EXPRESSIONS DIFFERENTLY TO EXPRESS EMOTIONS.
LOOKS OF JOY OR DISAPPOINTMENT GREETED MANY GIFT-GIVERS ON VALENTINE'S DAY. BUT WHETHER THEY GOT THE REACTIONS THEY WANTED... A NEW STUDY SHOWS FACIAL EXPRESSIONS CAN SAY A LOT ABOUT THE DIFFERENCES BETWEEN MEN AND WOMEN. (TAKE VO) UNIVERSITY OF FLORIDA RESEARCHERS HAVE CONFIRMED THAT THE GENDERS USE THEIR FACES DIFFERENTLY TO EXPRESS FEELINGS. SCIENTISTS DESIGNED SPECIAL COMPUTER SOFTWARE TO STUDY VIDEOTAPE OF TEST SUBJECTS. THEY WATCH... FRAME-BY-FRAME... TO TRACK FACIAL MOVEMENT AS A SUBJECT'S TOLD TO DEMONSTRATE A PARTICULAR EMOTION. WHILE OLD STEREOTYPES SUGGEST THAT WOMEN EXPRESS THEMSELVES BETTER THAN MEN... THE STUDY FINDS THAT'S NOT NECESSARILY TRUE. IN FACT... YOU CAN OFTEN TELL WHAT A MAN FEELS BY LOOKING AT THE LOWER LEFT SIDE OF HIS FACE. (insert sot) "Even though men and women are equally expressive when told to be, it turns out that the left side of the face of a man is more expressive than the right side... whereas women show expressions across both sides of their faces." RESEARCHERS AREN'T SURE YET WHETHER PEOPLE ARE BORN WITH THOSE TRAITS "HARD-WIRED" INTO THE BRAIN... OR IF THEY LEARN THEM OVER TIME. SOME THEORIES SUGGEST MEN CONTROL EMOTIONS FROM A CERTAIN PART OF THE BRAIN... WHILE WOMEN MAY NOT CENTRALIZE THAT CONTROL. RESEARCHERS SAY IT'S BECOMING MORE IMPORTANT TO FIND OUT. (insert sot) "Expression is a way we can communicate our feelings and our intent. and for some individuals, it's very important to be able to read facial expressions... for a comfort level more than anything else. women are much better communicators in that way." RECAP
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