Summary

IF YOU USE SUNSCREEN, AND COVER UP, ARE YOU REALLY PROTECTED FROM THE SUN? ONLY SLIGHTLY. BUT MANY PEOPLE DON'T REALIZE THAT. DEB GALLO TELLS US A NEW PRODUCT FOR YOUR CLOTHES CLAIMS TO GIVE YOU ADDED U-V RAY PROTECTION.

Source CONUS Archive
Record ID 209503
Story Slug NEW PROTECTION FROM THE SUN (8/3/2001)
Location NEW JERSEY
Format PKG
Date 8/3/2001
Archive Time 48:22
TRT 1:31
Supers New Jersey Dr. John E. Vine, Robert Wood Johnson Medical School Robert Kaufmann, Unilever Bestfoods Deb Gallo, Reporting
Video Description MEN PLAYING BEACH VOLLEYBALL, SKIN CANCER MARKS, SOT, SUN PROTECTIVE CLOTHING, SUN GUARD PRODUCT THAT IS ADDED TO YOUR WASH, SOT, MORE VO OF MEN PLAYING BEACH VOLLEYBALL IN THE SUN, PEOPLE WORKING OUTSIDE, KIDS PLAYING BY POOL, SOT
Description IF YOU USE SUNSCREEN, AND COVER UP, ARE YOU REALLY PROTECTED FROM THE SUN? ONLY SLIGHTLY. BUT MANY PEOPLE DON'T REALIZE THAT. DEB GALLO TELLS US A NEW PRODUCT FOR YOUR CLOTHES CLAIMS TO GIVE YOU ADDED U-V RAY PROTECTION.
Script LEAD: IF YOU USE SUNSCREEN, AND COVER UP, ARE YOU REALLY PROTECTED FROM THE SUN? ONLY SLIGHTLY. BUT MANY PEOPLE DON'T REALIZE THAT. DEB GALLO TELLS US A NEW PRODUCT FOR YOUR CLOTHES CLAIMS TO GIVE YOU ADDED U-V RAY PROTECTION. SCRIPT: SKIN CANCER IS THE MOST COMMON FORM OF CANCER BUT ONE OF THE FEW THAT YOU HAVE SOME CONTROL OVER. STILL, MORE THAN ONE MILLION PEOPLE ARE DIAGNOSED WITH IT EVERY YEAR AND THE NUMBERS CONTINUE TO GROW. (SOT- "We consider skin cancer an epidemic. It really is a big deal.") THE IDEA OF CLOTHING WITH ADDED SUN PROTECTION IS NOT NEW, BUT IT'S EXPENSIVE, AND YOU HAVE TO BUY SPECIAL CLOTHING. NOW COMES RIT SUN GUARD, WHICH IS ADDED TO YOUR LAUNDRY. THE COMPANY CLAIMS IT WASHES IN AN ULTRAVIOLET PROTECTION FACTOR OF 30, THAT'S THE RECOMMENDED LEVEL BY THE SKIN CANCER FOUNDATION, WHICH GAVE IT'S SEAL OF RECOMMENDATION. (SOT- "The fact that the skin cancer foundation has given the product it's backing gives it a great deal of legitimacy. It's a reputable organization.") STATISTICS SUGGEST THAT MOST PEOPLE RECEIVE THE MAJORITY OF THEIR LIFETIME EXPOSURE TO THE SUN BY AGE 18. BOB KAUFMANN, WHO WORKS FOR RIT DIVISION OF UNILEVER, SAYS SO FAR, THE PEOPLE WHO ARE FLOCKING TO BUY IT, ALREADY HAVE EXPERIENCES WITH SKIN CANCER. RIT HOPES TO CONVINCE A YOUNGER CROWD, BEFORE SUN DAMAGE SETS IN. (SOT- "It's like vitamins, or drinking milk, you don't think you need them until its too late...future health.") TAG: DR. VINE, THE SKIN CANCER SPECIALIST SAYS, ALTHOUGH FAIR SKINNED PEOPLE ARE MORE PRONE TO GETTING SKIN CANCER THAN OTHERS, EVERYONE IS AT RISK, EVEN IF YOU HAVE DARKER SKIN.
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Keywords

UV RAYS
SUNSCREEN
PROTECTION FROM THE SUN
SUNBURN
UV RAY PROTECTIVE ADDITIVE FOR CLOTHES
RIT SUNGUARD
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