Summary

Footage Information

CONUS Archive
221922
HDTV COMING TO HOMES (1/11/2002)
LAS VEGAS, NEVADA
PKG
1/11/2002
51:04
2:56
Las Vegas, Nevada John Taylor, Zenith Electronics Frank DeMartin, Sharp Electronics Voice Of: Anthony Fonzo, Sharp Electronics Adam Balkin, Reporting Shariff Kan, Haier America
OLDER TV, DIGITAL TV, WOMAN WATCHING HDTV, TAYLOR SOT, TV SHOW ROOM, DIGITAL TVS, DEMARTIN SOT, VARIOUS SHOTS OF DIGITAL TVS, LOTS OF THIN DIGITAL TVS, REPORTER STAND UP, DIGITAL TV TECHNOLOGY, SHARIFF SOT, TV SCREEN, PEOPLE ON CES FLOOR ((NOTE: CANNOT LICENSE VIDEO SCENES ON SCREENS)
MANUFACTURERS OF HDTV SETS AT AN ELECTRONICS SHOW IN LAS VEGAS ARE HOPING THE NEW TECHNOLOGY WILL START TAKING OFF IN AMERICAN HOMES.
LEAD: MANUFACTURERS OF HIGH DEFINITION TV SETS ATTENDING AN ELECTRONICS SHOW IN LAS VEGAS ARE HOPING TO SEE SALES TAKE OFF. THAT'S BECAUSE THERE ARE MORE INCENTIVES FOR PEOPLE TO WATCH. ADAM BALKIN REPORTS FROM LAS VEGAS. SCRIPT: TV OR HDTV... THAT IS THE QUESTION. WHETHER THE TIME HAS FINALLY COME FOR DIGITAL OR HIGH DEFINITION TELEVISION TO SHOW UP IN THE AVERAGE HOME. ((sot John Taylor : "There's a lot more programming. CBS has its whole lineup, NBC is doing the Olympics in HDTV. HDTV's are becoming more convenient and affordable for consumers.")) PROGRAMMING AND PRICE HAVE BEEN THE TWO MAJOR HURDLES SO FAR. TO GET AN HD SET NOW, YOU HAVE TO BE WILLING TO DROP AT LEAST AROUND A COUPLE THOUSAND DOLLARS BUT MANUFACTURERS INSIST PRICES WILL EVENTUALLY FALL -- AT LEAST A BIT. ((sot Frank DeMartin: "Well, I think you're always going to pay a premium for high definition tv but more and more manufacturers are coming out with more and more models and you can be faced with a choice of buying a regular analog TV or spend just about a hundred dollars more and get an HDTV.")) THEN THERE'S THE QUESTION OF WHAT YOU CAN ACTUALLY WATCH IN HIGHER QUALITY. SURE, THE NETWORKS MAY OFFER HDTV, BUT THE LOCAL STATIONS THAT CARRY THEM MAY NOT SEND OUT A HIGH DEFINITION SIGNAL. SO THERE ARE STILL MANY AREAS AROUND THE U-S WHERE HDTV OWNERS CAN GET JUST ONE OR EVEN NO HD BROADCAST SIGNALS. AS A STOP GAP, MANUFACTURERS ARE OFFERING HDTV'S THAT RAISE VIDEO QUALITY BY ADDING PICTURE TO THE PICTURE. ((sot: "With pixel plus we not only double the lines horizontally but we also double them vertically. The level and detail is startling.")) DEVELOPERS ARE ALSO MAKING HDTV EASIER TO USE. MOST NOW NEED A SEPARATE SET TOP DECODER BOX TO WORK. FUTURE MODELS WILL HAVE THE DECODER BUILT IN. YOU CAN JUST PLUG THE TV IN AND START WATCHING. AND NO MATTER THE SCREEN SIZE, FROM 16 INCH TO 72 INCH, JUST ABOUT EVERY SET IS GETTING SKINNIER. ((standup: Then there's a company called Haier America out of Manhattan that makes digital TVs and High Definition TV's but also incorporates what it calls "Green Technologies" to protect the viewer. So for example, those days of moms telling their kids not to get too close to the TV would be gone. These automatically shut off if someone sits too close.")) THE SETS ALSO TURN ON AND OFF WITH A CURTAIN LIKE EFFECT INSTEAD OF A SUDDEN FLASH. ((sot Shariff Kan: "With the smooth turning on of the TV you don't get that bright flash which over time can hurt your eyes. These aren't like every other television.")) SO WILL ALL THESE INNOVATIONS IN TVS PERSUADE YOU IT'S TIME TO GET A SET UNLIKE EVERY OTHER TELEVISION? OR IS WHAT YOU'RE WATCHING RIGHT GOOD ENOUGH.? RETAILERS PROBABLY WON'T KNOW THE ANSWERS UNTIL AROUND C-E-S 2003. IN OTHER WORDS ..STAY TUNED. IN LAS VEGAS, ADAM BALKIN, NY1. RECAP
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Keywords

HDTV
TECHNOLOGY
HOME ENTERTAINMENT
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