Summary

TEXAS LAUNCHES A NEW ANTI-DWI CAMPAIGN FEATURING A YOUNG WOMAN HORRIBLY DISFIGURED BY A DRUNK DRIVER

Source CONUS Archive
Record ID 239080
Story Slug DWI - PSA
Location Austin, TX
Format PKG
Date 10/07/2002
Archive Time 27:29
TRT 1:12
Supers Austin, Texas John Posey, Mothers Against Drunk Driving Carlos Lopez, Traffic Operations Director RJ Desliva, reporting
Video Description PHOTO OF YOUNG WOMAN, FOOTAGE OF CRASH SCENE, POSEY SOT, CARS ON HIGHWAY, LOPEZ SOT, HORIBLY DISFIGURED WOMAN
Description TEXAS LAUNCHES A NEW ANTI-DWI CAMPAIGN FEATURING A YOUNG WOMAN HORRIBLY DISFIGURED BY A DRUNK DRIVER
Script (LEAD-IN) A NEW CAMPAIGN AGAINST DRUNK DRIVING HIT THE TEXAS AIRWAYS MONDAY SOME SAYS IT'S THE HARDEST-HITTING ANTI-DWI PUBLIC SERVICE ANNOUNCEMENT EVR AS RJ DESILVA EXPLAINS, IT'S A MESSAGE FROM A YOUNG WOMAN BURNED IN A D-W-I ACCIDENT THREE YEARS AGO (TAKE PKG) (PSA-:My name is Jacqueline Saburido This is a picture of me before I was hit by a drunk driver) IN SEPTEMBER, 1999, JACQUI SABURIDO SURVIVEDAND TWO OF HER FRIENDS DIED IN A DRUNK DRIVING WRECK OUTSIDE WEST AUSTIN SHE WAS BADLY BURNED AND HAS GONE THROUGH MORE THAN 40 OPERATIONS (SOT-POSEY-:Jackie's got a lot more courage thsan most of us, more than I would have) (SOT-POSEY-:She sees her disfigurement every day, it's not something that she's knocked out and doesn't feel anything, she feels it every day) THE P-S-A IS ESPECIALLY GEARED TOWARDS YOUNG MEN WHO DRIVE AND TEXDOT SAYS RESEARCH LED TO ITS LATEST CAMPAIGN (SOT-LOPEZ-:What focus groups were telling us, from our target audience, which is basically males from 16 to 34, is that you've got to be graphic, you've got to be hard hitting in order for us to pay attention, and maybe change our behavior) (PSA-:This is me when my life was just like anyone else in college This is me after being hit by a drunk driver) (SOT-POSEY-:I think people need to understand this is what a car does to people If you want to know what is does even further, guess what here friends look like Guess what her friends look like who didn't survive) THIS IS RJ DESILVA REPORTING RECAP
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