Summary

Burger King announced today it is taking on arch rival McDonald's in a battle of Big Burgers. The Miami-based Burger King Corporation will launch it's "Big King" this Labor Day weekend to compete with the Big Mac. Burger King's new sandwich has two hamburger patties, two slices of cheese, lettuce, onions, pickles and a secret "King Sauce" -- has 75% more beef and less bread than the Big Mac.

Source CONUS Archive
Record ID 12196
Story Slug VNR: Big King VNR (08/28/1997)
Location New York City, New York
Format Vo/Sot*
Date 8/28/1997
Archive Time 3:53
TRT 2:00
Supers New York City, New York Video Courtesy Burger King Corporation Jim Watkins, Burger King President
Video Description Burger King spokesman sots; MOS reax to new burger; Joe Paterno sot; Bobby Bowdon sots.
Description Burger King announced today it is taking on arch rival McDonald's in a battle of Big Burgers. The Miami-based Burger King Corporation will launch it's "Big King" this Labor Day weekend to compete with the Big Mac. Burger King's new sandwich has two hamburger patties, two slices of cheese, lettuce, onions, pickles and a secret "King Sauce" -- has 75% more beef and less bread than the Big Mac.
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