Summary

Victoria's Secret parent company releases annual report that is anything but ho-hum Stockholders receive fashion show on CD romn, lipstick and hosiery samples

Source CONUS Archive
Record ID 160278
Story Slug Victoria's Secret Special Annual Report VNR
Location NONE
Format Pkg
Date 05/11/1999
Archive Time 11:59
TRT 2:07
Supers 0:18 Lisa Chadderdon, Fast Company Magazine 0:42 Heidi Klum, Victoria's Secret Model 1:00 Ed Razek, President & Chief Marketing Officer, Intimate Brands, Inc 1:12 Debbie Mitchell, VP Investment Relation & Communications Intimate Brands Inc 1:35 Mark Friedman, Senior Softlines Analyst, Merrill Lynch 1:48 Maura Hunter Byrne, Softlines Retail Analyst, Saloman Smith Barney Clark Powell, Reporting OUTCUE: SOC
Video Description shots of models, stores, woman opening report, report thrown in trash, shots of Fast Company magazine articles about annual reports, sots, shots of Victoria's Secret, Bath and Body Works, Victoria's secret fashion show, shoppers
Description Victoria's Secret parent company releases annual report that is anything but ho-hum Stockholders receive fashion show on CD romn, lipstick and hosiery samples
Script LEAD: Investors of Victoria's Secret parent company, Intimate Brands, Inc, are receiving a surprise in their mailbox a copy of an annual report that is unlike anything ever produced Wile most annual reports follow the mundane facts and figures format, Intimate Brands' report is the exact opposite It includes scratch and sniff perfume, lipstick, and panty hose samples and a CD Rom of the Victoria's Secret Fashion Show As Clark Powell reports, investors and customers are scrambling to get a look SCRIPT: (MUSIC) Annual reports (SOT) (SOT) Fast Company Magazine's Lisa Chadderdon agrees (SOT) (NATSND) (SOT) (SOT) Intimate Brands the company that continually rocks the retail world with Victoria's Secret and Bath and Body Works is bucking tradition with an annual report that's anything but boring (SOT) Supermodel Heidi Klum knows all about attracting attention and this annual report caught hers (SOT) (SOT) (SOT) (SOT) (SOT) Customers at both stores give it a thumbs up (SOT) (SOT) (SOT) Analysts seem to like it too (SOT) (SOT) While Intimate Brands leads the way, predictions are the other companies will be quick to follow (SOT) (SOT) This is Clark Powell reporting (SUGGESTED TAG) Intimate Brands, Inc, is made up of lingerie powerhouse Victoria's Secret and Bath And Body Works If you'd like more information on Intimate Brands and their unique annual report log onto www-dot-intimatebrands-dot-com (wwwintimatebrandscom) SUNRISE
Not everything listed in the CONUS Archive is necessarily licensable Reporter sound/image is not licensable
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