Summary

Footage Information

Global Image Works
Canada: Baffin Island / TV Commercial
1980s
, Canada, North America
An Italian correspondent follows the filming of an Italian television commercial in the Arctic community of Baffin Island to capture the interaction between the Italians and the native Inuit people who star in the commercial. Overcoming language and cultural barriers, the filming of the motor oil commercial was popular enough back in Italy to add an Inuit expression to the Italian vernacular. The segment shows how television can bring two distant cultures closer together and even add a foreign word to a language.
3543_003
00:09:09
Color
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