Entertainment Europe: Australian Fashion - Australian Fashion Week begins in Sydney
TAPE: EF02/0392
IN_TIME: 14:05:54
DURATION: 7:02
SOURCES: APTN
RESTRICTIONS: music on catwalks not cleared for use. replace with your own clearable music
DATELINE: Sydney, May 8 2002
SHOTLIST:
1. Various Alex Perry show
2. Elle Macpherson and designer Alex Perry backstage after the show
3. Cutaway photographers
4. SOT (English) Elle Macpherson, guest editor Harper's Bazaar magazine: "Oh gosh I don't envy anyone who has to be in Alex's position. Sitting there, you have all of the editors sitting there and you think I hope they like it and I worked so hard. But I think you did a fantastic job - it was a really hard show and everything else"
5. Cutaway photographers
6. SOT (English) Alex Perry: "It's true to what I do, that is what I do, that's my thing and I kind of stick to it - it's my handwriting." (Q. journalist: "Alex do you remember the first dress you made for Elle?") "I do, I think a strap popped when she went to... SOT Elle Macpherson: "It's true - I wore it to an awards ceremony." SOT Alex Perry: "I made Elle Macpherson a dress that fell apart SOT Elle Macpherson:"But it was beautiful." SOT Alex Perry: "Yeah, it was a good dress."
7. Set up Colleen Sherin, Saks Fifth Avenue, US
8. SOT (English) Colleen Sherin, Saks Fifth Avenue, US: "It was very glamorous for a woman who likes to go out and have fun, maybe a world traveller, very jetset, cosmopolitan woman."
9.. Set up Bar Bazaar
10. Various interiors Bar Bazaar
11. Various Nicola Finetti show
12.. Set up Edwin Ing-Chambers, Financial Times, London
13. SOT (English) Edwin Ing-Chambers: "What a mixture, there's no lead trends coming out of Australia and I think it was probably a good opportunity for them coming so far ahead of the rest of the world. But nice stuff and just continuing trends which everyone else is doing everywhere anyway."
14. Various backstage pre-Wayne Cooper show
15. Maggie Rizer on runway at Wayne Cooper
16. Maggie Rizer backstage
17. Set up Colin McDowell, Sunday Times, UK
18. SOT (English) Colin McDowell: "Obviously a big name brings big publicity and people stay interested. But I think the fact that there might not be any great models doesn't matter at all. London became very strong in the 80s and no-one could afford big models then, not even Vivienne Westwood. So I think they're an added attraction for publicity but they're certainly not necessary for fashion."
19.. Maggie Rizer backstage getting hair done
20. Various Wayne Cooper show
21. Cutaway Elle in front row with brother
22. Various Wayne Cooper show
23. Walk out designer Wayne Cooper
AUSTRALIAN FASHION WEEK OPENS IN SYDNEY
Australian fashion week is in full swing with the unveiling this week of the spring and summer collections for 2002/03.
It's the 6th year for the event's with Aussie designers trying to consolidate their place on the world stage by showing off their wares to the fashion press and international buyers.
Past efforts have seen many Australian designers, such as Collette Dinnigan, Michelle Jank and Akira Isogawa catapulted to world fame - or at the least seeing their designs hanging in foreign stores.
Over the next few days more than forty designers - ranging from first timers to Australian, Asian and New Zealand staples - will be given their chance to strut their stuff on the runway.
It has, however, in true fashion drama style, been a shaky start to the week.
For designer Alex Perry a last minute change in his catwalk line-up after Colombian singing sensation Shakira was unable to stay in Sydney and star in the show.
The designer, who is known mainly for his evening wear, showcased a mainly black and white range of risqu? see-through two pieces and flouncy feminine frocks. It was all part of his theme `world glamour' or it may have had something to do with his show being sponsored by Emirates airlines. To thank them for being his inspiration, Perry was stewarded to the stage to take his bow, flanked by two air hostesses.
Afterwards, Perry caught up with model, mother and this year's guest editor for the Australian fashion week edition of Harper's Bazaar magazine, Elle Macpherson.
In her catwalk post-mortem Elle had a sympathetic response to Alex's onstage efforts.
"Oh gosh I don't envy anyone who has to be in Alex's position. Sitting there, you have all of the editors sitting there and you think I hope they like it and I worked so hard. But I think you did a fantastic job - it was a really hard show and everything else"
Despite having problems remembering Perry's name at her press conference last Friday, it seems Elle's memory has finally returned and the model and designer reminisced about the days when Australia's best known export wore local couture.
(Q. journalist: "Alex do you remember the first dress you made for Elle?") SOT Alex Perry: "I do, I think a strap popped when she went to... SOT Elle Macpherson: "It's true - I wore it to an awards ceremony." SOT Alex Perry: "I made Elle Macpherson a dress that fell apart SOT Elle Macpherson:"But it was beautiful." SOT Alex Perry: "Yeah, it was a good dress."
Alongside Elle reporting on this year's event, are a handful of international fashion commentators and buyers.
Colleen Sherin, is at the Sydney shows for Saks Fifth Avenue in New York. Scouting the shows for emerging designers and trends, she gave the thumbs up to Alex Perry but wouldn't reveal if he'd made a sale with his collection.
"It was very glamorous for a woman who likes to go out and have fun, maybe a world traveller, very jetset, cosmopolitan woman."
After Perry's show there was a brief respite from the bright lights of the catwalk. An annual between show favourite is Bar Bazaar - hosted by the magazine of the same name. The exclusive yet makeshift watering hole is the meeting place for fashionistas - who this year were given an Andy Warhol inspired space where they could feel famous, fabulous and indulge in some bubbly before the next parade.
Next up was Nicola Finetti. The normally sophisticated designer seemed to take a harder edge this year with shredded lace and transparent fabrics which exuded a harder edge.
However punk is hardly new to the catwalks, a point made by Edwin Ing-Chambers of the London Financial Times.
"Quite a mixture, there's no lead trends coming out of Australia and I think it was probably a good opportunity for them coming so far ahead of the rest of the world. But nice stuff and just continuing trends which everyone else is doing everywhere anyway."
It seems each year Australian Fashion Week dishes up a mix of local designers - some who chase current northern hemisphere trends and others who go out on a limb, catching the eye of overseas buyers who are so crucial to their international success.
One such designer who made her mark on the world stage this way was Collette Dinnigan whose lingerie shows catapulted her to bi-annual shows in Paris forcing her to pull out of Australian fashion week for the second year running.
Another casualty from this week was model Elizabeth Jagger - this year's supposed superstar model. The daughter of Mick Jagger and Jerry Hall pulled out of several shows late last week due to illness.
This meant a last minute replacement for organizers and a call to model Maggie Rizer.
But with Maggie taking top billing this week it seems Elizabeth Jagger is all but a distant memory.
Fashion writer with the UK Sunday Times, Colin McDowell, says no one is fussed about the last minute reshuffle.
"I don't think it matters at all in fact. I think it matters to the promoters because of course obviously a big name brings big publicity and people stay interested. But I think the fact that there might not be any great models doesn't matter at all. London became very strong in the 80s and no-one could afford big models then, not even Vivienne Westwood. So I think they're an added attraction for publicity but they're certainly not necessary for fashion."
For Maggie, the last-minute trip has meant a first visit to Sydney for her and, by the sounds of it, some easy vacation money to boot.
Running over a hour late, designer Wayne Cooper finally pulled off the last show of Tuesday night with models lining up nervously behind a scrim for their chance to work the runway.
In a collection titled 'Charlotte', Cooper placed paisley cottons, prints and occasional shocks of colour against black and white basics to interpret his new spring summer line.
Watching on with interest was Elle Macpherson, accompanied by her brother. The former swimwear model seemed to enjoy Cooper's frilly one and two piece bathers.
A departure for the normally sassy night-wear designer, it was Cooper's first attempt at swimwear. Many Aussie designers now incorporate swimwear into their ranges because many international buyers consider Australia to be very strong in this regard.
As Elle packed away her notebook, Wayne Cooper took his bow - taking a brief moment to pause before no doubt going back to the drawing board for the new autumn / winter collections being debuted by the organisers of Australian fashion week later this year.