ENTERTAINMENT DAILY: ENT5- TOY FAIR
TAPE_NUMBER: EF01/0186
IN_TIME: 14:17:58
LENGTH: 03:37
SOURCES: APTN
RESTRICTIONS: music/performance rights must be cleared
FEED: VARIOUS (THE ABOVE TIME-CODE IS TIME-OF-DAY)
SCRIPT: xfa
TITLE: NY TOY FAIR
LOCATION: NEW YORK
DATE: 13 FEBRUARY 2001
Parents might want to brace themselves for a fresh onslaught of pester power, as the American International Toy Fair unveils a host of goodies tied into 2001's forthcoming blockbuster film releases.
The annual Toy Manufacturers Association trade show in New York is the largest in the Western Hemisphere. Nearly 2,000 manufacturers, distributors, importers and sales agents from 25 countries are showcasing their toy and entertainment products.
Among the hi-tech, cuddly and educational toys on display are the movie spin offs - the toys children around the world will recognise from the silver screen.
Every child loves a monster and Hasbro will be tapping into the demand to play with scaries featured in the upcoming Disney film 'MONSTERS, INC.', about the largest scare factory in the monster world.
While Billy Crystal and Steve Buscemi provide the voices for a range of animated monsters for the big screen comedy, children can make their own blobby versions in a toy 'factory' - before squishing them with a satisfying splat inside a plastic dome - just like in the film.
The somewhat scarier monsters about to rampage into the cinemas in 'JURASSIC PARK III' this summer are also on offer. While younsters might be blase about the T Rex's featured in the earlier two films, this time round Hasbro want to tempt them with an 'electronic reac-attack animatronic spinasaurus'. If their target consumers can remember what to ask for, they'll find themselves with a 'bigger, meaner' dinosaur which moves, roars, and can eat any action men left in the toy cupboard.
The forthcoming remake of 'THE PLANET OF THE APES' has inspired a line of figurines for the collecting film fan. Minature versions of ape soliders, stranded astronauts and local women in stone age style costumes will all be on offer, either to reenact the futuristic plot or just sit meaningfully on a cabinet.
The eagerly awaited film version of JK Rowling's 'HARRY POTTER AND THE PHILOSOPHER'S STONE' will of course come with a range of merchandise as well. Wizard fans can choose between a fierce looking toy two headed dog or a magic wand which lights up to play a simon says style game. There's also a comical talking portrait, who like the magical painting who guards the young hero's dormatory in the film, swivels its eyes and demands a password when approached.
DESTINY'S CHILD were on hand to promote a gadget for older kids, or
those who simply prefer music to film. The 'hit clip' looks like a computer chip on a key ring, and can slot into a range of specially modified toys. Once inserted it will play a hit track, inlcuding the girls' hit 'Jumpin Jumpin'.
As if the prospect of a new way of reaching a young audience wasn't enough to celebrate, the band also have 5 Grammy nominations to smile about, and a performance on the night.
But if they don't manage everything they want when the results are announced, perhaps someone will buy them a toy dinosaur to cheer them up.
For further information: Cairns & Assoc 212 413 0558
SHOTLIST:
FROM UPCOMING MONSTERS, INC MOVIE
1. EXTERIOR, HASBRO FLAG PULLOUT TO POKEMON CAR
2. MS, DISNEY MONSTERS, INC STUFFED MONSTERS
3. SOUNDBITE: (ON HOW TO MOLD CREATURES) - CYNTHIA CLEVELAND - PRESIDENT, UNIVERSAL STUDIOS CONSUMER PRODUCTS GROUP
4. CU, MOLDED CREATURE
5. MS, DEMO OF SPLATTERED CREATURE
FROM UPCOMING JURASSIC PARK MOVIE
6. MS, TILT UP DINOSAUR
7. SOUNDBITE: (THE MOST EXCITING TOY IS...) CYNTHIA CLEVELAND
8. VARIOUS DEMONSTRATION SHOTS
9. MS, JURASSIC PARK SIGN
10. MS, TILT UP DINOSAUR CRATES AND CAGES
11. CU, PULL OUT DINOSAUR
12. MS, SIGN
13. CU, DINOSAUR EYE AND TEETH, PULL OUT
FROM UPCOMING PLANET OF THE APES MOVIE
14. MS, SIGN
15. VARIOUS SHOTS OF FIGURINES
FROM UPCOMING HARRY POTTER MOVIE
16. SIGN
17. MS, TORCH LIGHT PULL TO 3-HEADED DOG
18. MS, TALKING PORTRAIT TOY
19. SOUNDBITES: (ON HARRY POTTER TOYS)
20. VARIOUS SHOTS, DEMO OF MAGIC WANDS
DESTINY'S CHILD
21. PULL FROM HIT CLIPS SIGN TO DESTINY'S CHILD
22. VARIOUS PRODUCT SHOTS
23. SOT DESTINY'S CHILD (BEYONCE)
24. SOT DESTINY'S CHILD DEMONSTRATES HIT CLIP (MICHELLE)
25. CU DESTINY'S CHILD CD
26. SOT DESTINY'S CHILD ON GRAMMIES (BEYONCE)
27. DESTINY'S CHILD PERFORMANCE OF 'SO GOOD'?