HKong Chef
AP-APTN-1830: HKong Chef
Sunday, 27 February 2011
STORY:HKong Chef- REPLAY Producers hope nudity will be key ingredient in cooking show's success
LENGTH: 02:05
FIRST RUN: 1630
RESTRICTIONS: AP Clients Only
TYPE: Cantonese/Nat
SOURCE: AP TELEVISION
STORY NUMBER: 677465
DATELINE: Hong Kong - 24/27 Feb 2011
LENGTH: 02:05
AP TELEVISION - AP CLIENTS ONLY
SHOTLIST
February 27, 2011
1. Wide of camera set-up in restaurant kitchen
2. Mid of Flora Cheung, nude host of television cooking show, talking to camera UPSOUND (Cantonese) "Hello everyone, "Ice-Fire Kitchen" is teaching you three dishes today."
3. Mid of show's producer filming Cheung cooking
4. Wide of Cheung in transparent apron (camera left) listening to instructions from producer
5. Mid of Cheung cutting of red and yellow peppers
6. Wide of producer filming Cheung cooking
7. Wide of Cheung talking
8. SOUNDBITE (Cantonese) Flora Cheung, 30, Nude host of cooking show:
"We hope our show can encourage men to participate in cooking with their wives or lovers, it adds romance to life."
9. Wide of camera recording of Cheung turning her back and unzipping her dress
10. Close-up of camera screen showing Cheung undressing
11. SOUNDBITE (Cantonese) Flora Cheung, 30, Nude host of cooking show:
"(Women nowadays) are more open. It can be seen as bringing in western culture. Someone has to do it. I think I have made some contributions to Hong Kong culture."
12. Mid of cameraman filming Cheung wearing transparent apron and cooking
13. Peppers and fish fillets on plate
14. Close-up of fillets frying in pan
15. Various of cameraman filming Cheung cooking in kitchen
February 24, 011
16. Wide of downtown Hong Kong island
17. SOUNDBITE (Cantonese) Vox pop, Jeannie Lai:
"It's merely an adult programme. People who want to learn cooking wouldn't watch a cooking show hosted by a nude chef."
18. Wide of people walking in street
19. SOUNDBITE (Cantonese) Vox pop, Eric Chiu:
"I think there isn't a direct relationship between cooking and nudity, it is inappropriate to do so."
February 27, 2011
20. Wide of Flora Cheung in transparent apron posing for photos
STORYLINE
Unlike British celebrity cook Jamie Oliver, who merely calls himself "the Naked Chef", a new television programme in Hong Kong really is turning up the heat in the kitchen.
From early March, a Cantonese cooking programme called "Ice Fire Kitchen" will be hosted by a nude woman.
The 30-minute-long show will be broadcast on several Hong Kong adult channels from early March.
Flora Cheung, its 30-year-old host, will present each episode wearing just a transparent apron.
Cheung, who has been modelling for life drawing classes and lingerie advertisements for several years, says the apron is interesting - it covers pretty much everything but hides nothing.
Cheung told AP Television on Sunday that women today are "more open" and that the show's viewers can "participate in cooking with their wives or lovers."
"It adds romance to life," she added.
But in downtown Hong Kong last week, people questioned the show's recipe for success.
"It's merely an adult programme," said one local resident, Jeannie Lai. "People who want to learn cooking wouldn't watch a cooking show hosted by a nude chef."
Another, Eric Chiu, said he didn't think there was "a direct relationship" between cooking and nudity.
The show's producer, Lemonation, made a similar show in 2004 - a news programme anchored by a naked woman.
The first of four episodes of "Ice Fire Kitchen" will be broadcast on 8 March.
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APTN
APEX 02-27-11 1359EST