INDUSTRIAL, TELEVISION; 1950S
07:24:21:00,1950's street in front of New York City Public Library, 42nd and Fifth (B/W), Graphic: PERSONAL VALUES SOUGHT FROM MEDIA INFORMATION EMOTIONAL INVOLVEMENT, Cartoon globe, Cartoon arrow (repeat), Globe top left with news stories, school bus tragedy, Explorer (first United States satellite), Khrushchev's Kremlin, art of Khrushchev, Cartoon radio (repeat), Cartoon globe on TV (repeat), Satellite rocket launch (NICE, B/W), Arrow top left, 1957 World Series news story, Sports Illustrated World Series issue, cartoon radio, Yankees, Dodgers in World Series at Ebbets Field, Gil Hodges home run (B/W), Cartoon spiral spins (hypnotic but amateurish), Cartoon loving couple, Couple top left, news photo of Prince Rainier marries Princess Grace, headline: THE TWO HAPPIEST PERSONS IN THE WORLD TODAY, fashion model, cartoon radio with voice over for "Our Gal Sunday" (I think), Couple use home movie camera (B/W), CU baby (B/W), Cartoon keyhole with zoom in, Keyhole top left, Walter Winchell column, TV Guide cover with Pat Boone, cartoon radio, keyhole in TV, Ed Murrow introduces Person to Person (B/W), Cartoon laughing mouth, Mouth top left, comic strips, cartoons, cartoon radio, Bob Hope voice over, Cartoon mouth in TV, Classic "Your Show of Shows" sketch, Sid Caesar, Imogene Coca (B/W), Cartoon ballet dancer, Dancer top left, headlines of storm, landscape, cartoon radio Dixieland, Beethoven, Ballet dancer in TV, Corps de ballet dance (B/W), Cartoon spirals, Cartoons, checkmark, handshake, dog, Check top left, crossword puzzle, photoquiz, cartoon radio voice-over Groucho on "You Bet Your Life", Cartoon handshake, Handshake top left, newspaper column, magazine article, cartoon radio voice over, Don McNeill's "Breakfast Club", Handshake in TV, Funny TV moment with Arthur Godfrey (B/W), Cartoon dog, Dog top left, cartoon man reads paper on bus, cartoon woman reads magazine, cartoon man listens to car radio, cartoon woman watches TV, Graphic charts analyze reasons why people use media, Chart analyzes emotional involvement, how it works with TV, Card: MOST EXCITING, Card with fuzzy letters: MOST ABSORBING, Card: MOST UPLIFTING, Card: MOST STIMULATING, Card: MOST TIME SPENT, Card: MOST WANTED, Cartoon TV under "Most Wanted", Card: ABILITY TO COMMUNICATE, "EASIER TO UNDERSTAND" on TV screen, Cartoon man sees self on TV, Chart shows how people get messages from advertising, Cartoon stuff goes into people's heads, Cartoon stuff bounces off people's heads, Chart analyzes use of emotional involvement, information on TV, Cartoon family watches TV, Puppets do commercial, one gets pie in face, rocket blows up for Wilkens coffee, first example of Jim Henson's Muppets (NICE, B/W), Chart on advertising image compares newspaper, TV, magazine, radio advertisers, Rear view of 1959 Chevy, smiling girl (sitting in showroom, NICE), Family in car showroom, Johnny gives sister sour look (drags eyes down in scary face), Kids make faces at each other, Salesman describes car (repeat), Man, Johnny look at Chevy wagon in showroom, CU license 1959 Chevrolet, Man looks interested, thoughtful (repeat), Woman looks up, smiles (VERY NICE SEQUENECE FOR CAR SHOPPING!), Woman puts groceries in car, door won't close, Woman gives man funny look, he nods toward Chevy, Woman looks interested, wide eyed woman (NICE, surprise, awe), Johnny wipes nose, Man opens Chevy door, closes it, it stays shut, Woman looks amazed, Her car door opens, groceries fall out, CU orange rolls, Man smiles (GREAT CHEVY COMMERCIAL/INDUSTRIAL FILM), Man, woman, Johnny in Chevy, Johnny smiles (CU), Family drives off in Chevy, CU Chevy logo, Spiral spins, CU tea pours into cup (B/W, tea commercial "Take Tea and See"), CU cup to man's lips (B/W), Cup put down (B/W), Teapot ("TAKE TEA AND SEE"), Cartoon smiling mouth, Vartoon woman walks, talks, goes to banks (Manufacturers Trust Company, B/W), Cartoon offices (Manufacturers commercial, NICE, B/W), Cartoon woman leaves bank 3% interest voice over ("Sounds good!", B/W), Card: SIGHT + SOUND + MOTION, Card: IN MOTION, "IN" changes to asterisk, changes to "E-"