Entertainment Europe: Britney - Britney stars in new Pepsi ad
TAPE: EF02/0240
IN_TIME: 14:28:20
DURATION: 5:00
SOURCES: VNR
RESTRICTIONS: music video/performance rights must be cleared
DATELINE: 22 March 2002
SHOTLIST
Clips of commercial in stereo
1. Clip 'Britney Anthem' Pepsi ad
2. WS tilt studio
3. CU stage with greenscreen background
4. B-roll Britney practising with ball
5. SOT BRITNEY SPEARS on hardest thing about day - "Probably learning how to play soccer. I can play basketball but soccer is totally different for me, it's been fun."
6. Britney getting hair done
7. c.a camera lens being prepared
8. Britney getting make up done
9. SOT BRITNEY SPEARS on her outfit - "I'm wearing the girls version of the guys little kit that they wear, it's a little interesting. I made it kind of my own thing."
10. B-roll walking to set
11. Pan story board
12. MS Britney working with choreographer Wade Robson
13. Britney and Wade going through moves on stage
14. SOT WADE ROBSON, choreographer on Britney rising to challenge - "As far as Britney goes we only worked for two hours last night. Normally we rehearse 3 to 4 days at least for a commercial, we had two hours, in that two hours we learnt the soccer stuff and on top of that choreography as well."
16. MS Britney on screen
17 MS run through start
18 MS Director Wayne Isham
19. Tilt to Britney being secured into harness
20 c/a director
21 pull monitor to stage Britney rehearsing drop kick
22 CU Britney on stage rehearsing kick
23 SOT WAYNE ISHAM, Director on being impressed with Britney - "What I really like about what we really did was trying to get her to deal with the ball and deal with things and in a reality sense kick the ball, do a bicycle kick and she just embraced it, she said hey man just let me try it. Did a ball juggle, a head butt, spun the ball, that's why I enjoy working with her."
24. B-roll Director explaining move to Britney
25. B-roll Britney rehearsing move
26. C/a crew member
27. CU Britney runs through song
28. CU monitor pulls out to director
29. WS studio
30 CU Britney on camera monitor pulls off to crew
31. SOT BRITNEY SPEARS on song - "When I hear the song it makes you want to play soccer, it's a really nice energetic song and inspirational."
33 Clip 'Britney Anthem' Pepsi ad
Britney V Beckham
Move over David Beckham. Britney Spears looks set to high kick her way into the football headlines with a new ad celebrating this year's World Cup. The singer shows off soccer skills that wouldn't look out of place in the Premiership in her new TV ad for Pepsi.
The 20 year old singer tosses the ball from foot to foot, does a perfect overhead kick and delivers a scorching volley.
The ad also features an exclusive football anthem penned by Ms Spears to celebrate the world's most popular sport in the World Cup Year.
Directed by Wayne Isham, renowned for his music videos (other credits includes 'I'm not a girl, not yet a woman' with Britney, N'Sync 'Bye Bye Bye' video, Metallica, Fleetwood Mac and Madonna), the commercial showcases Britney and the world's top football stars such as David Beckham, Raul, Juan Veron, Gianluigi Buffon, Rivaldo, Emmanuel Petit, Roberto Carlos, Edgar Davids and Rui Costa perform breathtaking football skills to the beat of the sensational track. Britney reveals, "Kicking the football around in Pepsi's ad brought back some great memories for me. It was a lot of fun and really inspired me when writing the single for Pepsi."
Britney Spears joins an impressive list of world famous Pepsi signed music and football talents including Ricky Martin, Tina Turner, Michael Jackson, Janet Jackson, Rivaldo, Roberto Carlos and Juan Veron.
The singer, whose new movie 'Crossroads' premieres in London on Monday said:' The hardest thing was learning soccer. But it was fun'.
For further information, please contact:
Mia Brnicevic or Melanie Gan
At freudcommunications
Tel: (0)207 580 2626 Fax: (0) 207 637 2626