CAMPAIGN TRICKS / WNT - JAMES THURBER INTERVIEW
CAMPAIGN TRICKS
INTERVIEW AUTHOR AND PROFESSOR OF GOVERNMENT JAMES THURBER ON HIS BOOK ABOUT CAMPAIGN TRICKS FOR A THURSDAY, FEBRUARY 24 WNT SPOT, FOLLOWED BY COVER FOOTAGE IF THE BOOK JACKET OF HIS NEW BOOK
1:02:24 THURBER: I THINK MOST CONSULTANTS ARE VERY ETHICAL. 1:02:27
1:02:33 SOME OF THEM DO CROSS THE LINE AND WE DO HEAR ABOUT THEM. 1:02:36
1:02:46 CONSULTANTS CROSS THE LINE BY DOING PUSH POLLS.
1:02:50 NOW, PUSH POLL IS A TECHNICAL TERM FOR A FAKE POLL
1:02:54 WHERE THEY CALL PEOPLE AND THEY SAY SOMETHING THAT IS VERY CONTROVERSIAL ABOUT THE CANDIDATE TO GET THE PERSON TO GET THE PERSON ON THE OTHER END TO SUPPORT THEIR PERSON AND NOT THE OPPOSITION.
1:03:07 LIKE THEY'LL SAY SOMETHING LIKE 'DID YOU REALIZE THIS CANDIDATE WAS FOR GAY MARRIAGES? AND THEY'LL BE CALLING A SPECIFIC SET OF INDIVIDUALS THAT THEY KNOW ARE CONSERVATIVE CHRISTIANS. 1:03:17
1:03:18 THAT GETS PEOPLE VERY EXCITED, IT'S A FAKE POLL, IT GETS THEM TURNING OUT AGAINST THEIR OPPONENT. 1:03:23
DESCRIBES TWO CASES OF ALMOST-PUSH POLLS:
1:03:50 THURBER: IT HAPPENED IN MICHIGAN AND SOUTH CAROLINA. FOR BOTH MCCAIN AND BUSH, IN MY OPINION.
MARTIN: BOTH SIDES WERE DOING IT?
THURBER: I THINK BOTH SIDES HAVE BEEN PUSHING THE LINE, AND
THEY'RE ALMOST LIKE PUSH POLLS. 1:04:00
INGREDIENTS OF NEGATIVE ADVERTISING: PERSONALITY ATTACK, FALSE STATEMENTS, EXAGGERATION THAT INFLAMES.
1:05:07 THURBER: THERE WERE SOME STATEMENTS ABOUT MR. BUSH BEING ANTI-CATHOLIC. AH, THAT WAS CROSSING THE LINE.
1:05:15 AH, UNNECESSARY AND UNTRUE.
1:05:17 THERE WERE STATEMENTS ABOUT ...
1:05:28 THERE WERE SOME DIRECT ATTACKS ON MCCAIN FOR BEING NEGATIVE. AH, WHEN HE WASN'T. 1:05:35
COORDINATING ISSUE ADS?
1:07:40 THURBER: DEMOCRATS AND REPUBLICANS, IT'S OBVIOUS THAT THAT THEY ARE NOT COORDINATING, BUT THEY KNOW WHAT'S GOING ON.
1:07:46 SOMETIMES, WE FOUND THE SAME MEDIA EXPERT
DOING THE ISSUE ADS AND DOING CANDIDATE ADS. 1:07:52 THERE'S NO COORDINATION? THERE'S COORDINATION GOING ON IN THE GUY'S HEAD. 1:07:57
1:08:09 THURBER: THESE PEOPLE NEED TO MAKE A LIVING. AND SO THEY DO ISSUE ADS, THEY DO CANDIDATE ADS AND THEY HAVE LOTS OF CANDIDATES SO THEY LEARN FROM BOTH SIDES.
**1:08:16 THEY LEARN WHAT WORKS, SO THEREFORE, THERE IS THAT INFORMAL COORDINATION, THAT'S FAIRLY WIDESPREAD. 1:08:23**
BOTTOM FEEDERS?
1:08:56 THURBER: SOMETIMES THEY PRINT PAMPHLETS THAT HAVE NO ASSOCIATION OF THE CANDIDATE OR THE PARTY OR ANYTHING, THEY'RE JUST PAMPHLETS, AND THEY'RE VERY CRITICAL, SOMETIMES THEY'RE ABSOLUTE LIES. 1:09:08
*1:09:15 THURBER: THEY ABSOLUTELY DO NOT APOLOGIZE FOR THIS KIND OF ACTIVITY, THEY SAY THIS IS OUR JOB. 1:09:21 *
1:09:27 THURBER: AND THEY'RE VERY PROUD OF THE FACT THAT THEY CAN DO THIS.
MARTIN: DO THEY ADMIT THEY LIE@ -
THURBER: NO. 1:09:32
SLUDGE PAMPHLETS
***1:09:47 THURBER: SLUDGE LEAFLETS WOULD MEAN LEAFLETS THAT ARE REALLY AT THE BOTTOM OF THE DIRT OF THE CAMPAIGN. 1:09:52 ***
1:09:59 MARTIN: TELLING UNTRUTHS ABOUT CANDIDATES IN ORDER TO ELECT SOMEBODY ELSE.
1:1 0:03 THURBER: TELLING UNTRUTHS ABOUT CANDIDATES OR PUSHING THE TRUTH RIGHT TO THE EDGE AND TARGETING PARTICULAR POPULATIONS TO GET THEM TO GET ANGRY AT THE OPPONENT AND TURN OUT FOR THE PERSON YOU WANT. 1:10:1 7
1:1 0:19 MARTIN: IS THIS WHAT CANDIDATES HAVE TO DO TO WIN?
1:1 0:31 THURBER: THERE IS A TENDENCY TO PUSH, PUSH, PUSH THE ENVELOPE, AND GET INTO THAT KIND OF ACTIVITY. DO THEY ABSOLUTELY HAVE TO DO IT? NO. DOES IT BACKFIRE? YES. IS IT A GOOD IDEA SOMETIMES? YES. 1:1 0:45
ANYTHING NEW HERE?
1:1 0:49 THURBER: IT'S BEEN GOING ON SINCE THE FIRST ELECTION IN AMERICA. IN FACT, PAMPHLETEERING WAS THE WAY PEOPLE ELECTED PEOPLE IN THE VERY BEGINNING. WE'RE GOING BACK TO THAT IN THIS HIGH-TECH ERA. 1:10:58
1:1 1:45 WIDE SHOT OF THURBER SHOWING "TIRED?" PAMPHLET
1:1 1:48 THURBER: IT HAS NOTHING TO DO WITH THIS CANDIDATE. 1:11:50
1:12:59 PULLING OUT SHOT OF THURBER HOLDING UP SAME SEX MARRIAGE PAMPHLET: "THIS IS AN ABSOLUTE LIE. THIS WAS HANDED OUT ONE WEEK BEFORE THE ELECTION." 1:1 3:04 (COULD FOLLOW TIGHT SHOT OF PAMPHLET RE SAME SEX MARRIAGE
1:1 3:16 THURBER: I WOULD CALL THIS A SLUDGE PAMPHLET, EVEN THOUGH IT IS IDENTIFIED WITH THE NATIONAL REPUBLICAN CONGRESSIONAL COMMITTEE AND REAL SLUDGE PAMPHLETS DON'[T HAVE AN IDENTIFICATION ON THEM. 1:1 3:28 (PLACES PAMPHLET ON SIDE)
1:1 3:42 CLOSEUP OF "OH MY! DID YOU KNOW THAT..." PAMPHLET 1:15:28 CLOSEUP OF "TIRED? ARE YOU TIRED OF MONICA LEWINSKY..."
SUPPORT FOOTAGE
1:32:22 TWO=SHOT: THURBER LISTENING 1:23:16 ONE-SHOT REVERSAL: MARTIN LISTENING 1:24:16 TWO-SHOT REVERSAL: MARTIN LISTENING
1:25:05 REVERSAL: THURBER PICKS UP TIRED?'PAMPHLET, SHOWS TO MARTIN
1:25:27 REVERSAL: MARTIN LOOKING AT THURBER SHOWING 'OH MY' PAMPHLET
1:25:38 MARTIN: TOTALLY A LIE. THURBER: TOTALLY A LIE.
1:26:00 COVER OF CAMPAIGN WARRIORS POLITICAL CONSULTANTS IN ELECTIONS (ON RUG)
SLOW PUSHES, SEVERAL VARIATIONS
1:28:13 MARTIN AND THURBER WALKING ON CAMPUS 1:29:08 THURBER TALKING AS HE AND MARTIN PASS ON CAMPUS (RUNS:09-:10)