Overhead view of group of kids opening a box, laughing as they remove contents. Graphic: How Do They Make Blue Jeans? The kids looks at the pieces of material from the box, discuss what to do. Int. clothing factory, machine rolls down conveyor belt towards camera. Factory worker pushes the roller along long surface. CU denim material rolling off the machine. CU saw cutting through the denim. Back at the classroom, the kids work with their pieces of denim, one girl sits behind sewing machine, another girl threads the machine while the other girls prepare to get started. Girl demonstrates the use of sewing machine to other girl. Inside factory, woman operates a high speed sewing machine. Several women operate sewing machines, young and old. CU of hands guiding the material under the sewing machine. CU the stitching on the denim. Back in the classroom the girls giggle, plan to get started. Girl reads instruction manual. The girls gather around the sewing machine trying to figure out the proper method of use. Inside factory, camera pans overhead across the work room. Woman operates sewing machine. Woman deftly grabs material and slides it under sewing machine. Older women rapidly fling material from under machine, flip it over and continue stitching. CU of machine stitching on the denim. Girls in the classroom begin to quarrel over use of the sewing machine ('what a dummy', 'my name is Lisa, not stupid'). Back in the factory, women work rapidly on the sewing machine stitching pieces of jeans, piling them. The Levi's tag is visible on a completed back pocket fragment. Two pant legs are stitched together by factory worker. Inside classroom, girls organize the pieces that make up the pair of jeans, CU girl's face. Inside factory, jeans are ironed by male worker. CU rivets being punched into the jeans. Woman at sewing machine stitches on belt loops. The Levi Strauss leather patch is sewn on. In the classroom, girls laugh, one of the girls models their completed pants while laughing. The End.

San Francisco - California - w/s tilt up old yellow facade of Levi Strauss building - b&w still photograph of Levi Strauss - b&w still of two miners - b&w still of crowd of miners - denim blue jeans - clothing industry - fashion

00:00:00:00 [Blue jean popularity]--street scenes, folks wear jeans (:08,:05,:08)/ Levi's commercial clip (:07,:06)/ MCU Pete Jacob (he speaks but all we hear is commercial music) Levi rep :1 ...

LEVIS 501 JEANS: "POOL BOY", LEVIS WIDE LEG JEANS: "DOCTORS", LEVIS WIDE LEG JEANS: "ELEVATOR FANTASY"

Quebec's 350th Anniversary (00/06/1958): various shots of dancers (settlers wearing items imitating traditional Indigenous clothing) on stage. HAS of lower town, PAN to Chateau Frontenac, to rest of city. Shot of Chateau Frontenac, part of parapet of Citadel visible in foreground. Shots of part of Citadel as seen through cannon opening in walls, cannon in immediate foreground. Shot of fortifications, of church steeples, verdure in foreground. CU of plaque, inscription on base of statue of Samuel de Champlain. MLS of Porte Saint-Louis, of fortifications, of Citadel. Sequence showing Royal 22nd Regiment in retreat ceremony in late afternoon. MS of model of Champlain's ship, of old residence. Sequence showing part of Saint-Jean-Baptiste parade, including CUs of floats. LS of waterfront, Chateau Frontenac, from Levis.

Levi Strauss blue jeans being made in a factory.

CLOTHING

TAPE: EF01/0428 IN_TIME: 07:25:21 DURATION: 2:50 SOURCES: APTN RESTRICTIONS: DATELINE: San Francisco - May 24/File SHOTLIST: AUDIO AS INCOMING San Francisco, California - 24 May 2001 and FILE 1. Wide shot Levi Strauss fashion store in San Francisco 2. Mid shot limousine pulls up, man gets out and carries small suitcase into building 3. Mid shot man walks into store and places suitcase on a table - suitcase is opened and jeans are pulled out 4. Jeans are laid out on view on the table 5. SOUNDBITE: (English) Lynne Downey, Levi Strauss Historian "This is a very significant pair of jeans. They represent the very earliest example we've ever seen of our 130 year tradition of innovation and quality. We invented the blue jean in 1873 and then we lost everything in 1906 in the earthquake and fire. So, we're very happy these are coming home to us in San Francisco." 6. Mid shot of jeans on table 7. SOUNDBITE: (English) Lynne Downey, Levi Strauss Historian "These jeans are made of a nine ounce denim from the Amaskag mill in Manchester, New Hampshire. They have a very simple design. They are a very simple pair of denim working man's pants. But the most interesting thing about them is the extra pocket riveted on the left thigh, which was probably used for a rulerr or a knife or something like that." FILE - Undated 8. Black and white file footage of manufacture of Levi jeans 9. Black and white file footage of California's gold fields 10. Still photograph of Levi Strauss in San Francisco in the 1880s 11. Still photograph of working men 12. Various of jeans 13. Still of Levi Strauss advertisement from 1880s STORYLINE: The oldest known pair of Levi jeans in existence became one of the most expensive ever pairs of blue jeans when they were sold this week at auction. The one hundred-twenty year old pair of jeans sold at an internet auction for nearly 46-thousand US dollars. And they have gone to a good home, the purchaser was the jeans manufacturer Levis Co. themselves. The jeans were apparently sewn together sometime during the 1880s. Historians say these are a pair of waist coveralls and the original manufacturer was Levi Strauss. They were found in three years ago buried in mud in a Nevada mining town. Fashion historians have authenticated the jeans through craftsmanship, thread count of the cotton, the ink, rivets and stitching. Since all Levi's records were destroyed in the great earthquake of 1906, the exact date of manufacture of this style of Levi jeans is not known. Levi Strauss made a reputation by making strong clothing for men who went west to work in the California gold fields and on the railroads in the 1880s. The jeans were popular in the 1930s with farmers and migrant workers and reached us via the "hippie" generation in the 1970s. Levi Strauss plans to make an exact replica of these jeans for the Vintage Clothing Line. Levis says the new jeans with the old style would sell for about 250 dollars. Keyword-unusual

Good looking teen models model denim fashions. Teens wander through a shopping mall. A Levi's jeans rep speaks to a reporter about fashions. PLEASE NOTE VIDEO AND AUDIO OF NEWS ANCHORS AND REPORTERS IS NOT AVAILABLE FOR LICENSING.

The company that put baby boomers in jeans has fallen victim to a fashion generation gap.

[Costumes]

TAPE: EF03/0465 IN_TIME: 14:19:51 DURATION: 4:53 SOURCES: VNR RESTRICTIONS: music/performance rights must be cleared DATELINE: Berlin. May 20, 2003 SHOTLIST LEVI VNR 1. Mid shot people walking up steps 2. Levi logo on wall - pan to party goers 3. Various people looking at various Levi's 4. Catwalk Levi fashion show 5. SOUNDBITE (English) Levi's representative: "A 150 years ago Levi Strauss emigrated from Europe to California and started his business. His basic principles were to talk to his customers and ask them what they wanted. He made great sturdy jeans for miners and other workers; we continue to do the same thing today, we listen to our customers." 6. Various Levi's fashion catwalk 7. SOUNDBITE (English) Levi representative: "I think probably in the next 150 years denim will go in two directions: I think the first thing is that it will stay with simple classic cuts and great fabrications, and I think the other part will be driven by technological advances, those will be technological advances like waterproof breathable jeans like performance fabrics that we know today, it will bring jeans that will adjust to fit automatically when you iron them, you know it's going to be a balance of the classic and the technical." 8. Various party FOREVER IN BLUE JEANS The famous maker of 501s turned the big 150 this week. One hundred and fifty years ago, Levi Strauss founded the company that eventually became a world-renowned jeans-maker. In honour of the anniversary, Levi's, one of the most recognisable brands in the world, threw a massive party in Berlin on Tuesday night. In 1853 Levi Strauss, a Jewish immigrant, started making hard-wearing pants for gold miners in San Francisco. The famous brass studs on the pockets were invented to carry lumps of rocks in the pockets. Five generations later, Levi's jeans have sold 2.5 billion pairs worldwide, gaining iconic status, and dubbed "Fashion item of the 20th Century". Since the explosion of rock and roll in '50's Levi's jeans have become a symbol of youth, rebellion, fashion, music and the sexual revolution. Cultural icons of all eras, such as James Dean and Marilyn Monroe, have been photographed wearing their Levi's jeans in images that typify the look and attitude that often defined the times. In 1985, The "Launderette" TV commercial featuring Nick Kamen undressing to Marvin Gaye's "Heard it through the Grapevine" became synonymous with the times and is credited with both creating a revival in soul music and launching the classic blue jeans and white t-shirt look associated with the 1980s. To celebrate the 150th anniversary the fashion event in Berlin featured vintage clothing, the latest limited edition anniversary designs and the upcoming 2004 collections. Limited edition styles include a recreation of the oldest pair of Levi's blue jeans known in existence (only 501 pairs of which have been made) and Levi's 501 Laser Finish jeans. The hugely successful launch of the Levi's Engineered "twist-fit" jean in 2000 is a clear example of how Levi's has constantly reinvented the Victorian design of the original garment to not just stay ahead but set the standard. The personal creativity of Levi's owners customizing their jeans with rips, patches, paint and sequins have also contributed to the longevity of the jeans. Such is the demand that Levi's are the best selling jeans in the world and vintage examples have sold for up to $46,5323. Beyond its famous products, Levi Strauss & Co. has continuously set the standard for marketing and social responsibility. Opening factories in the 40s and 50s without segregation, Levi's predated the U.S. Civil Rights movement by over two decades. In the 1980s, Levi Strauss & Co. educated its employees about the then little-known disease HIV/Aids. In 1991, Levi Strauss & Co. was also the first multinational company to develop a comprehensive code of conduct designed to ensure that workers making its products anywhere in the world would do so in safe and healthy working conditions, while being treated with dignity and respect.

NEW YORK CITY, NEW YORK- MAY 30: (AUDIO OMITTED) People watch street show on May 30, 2024 in New York City, New York. (Footage By WW News/Getty Images)

San Francisco - California - Levi Strauss company - designer with a denim jacket on a mannequin taking measurements - giant roll of denim being laid out in layers on long table - m/s with cutter and machine cutting the piles of denim - c/u of cutting denim - piles of cut denim in pieces - m/s sewing denim - c/u sewing on the trademark two orange arcs on pocket - follow focus from pile of denim to face of sewer - research at Levi Strauss - stretching fabric machine - snag resistance machine with spiked ball - w/s rivet machine puts rivets into jeans as one woman works - c/u putting rivets into jeans - m/s woman sews on labels - c/u label in place on blue jeans - denim blue jeans - clothing industry - fashion - manufacturing

EARLY LEVI'S, BROWN TENT CANVAS & BLUE DENIM JEANS. CU SEWING COMPANY LOGO ON BACK OF JEANS. WOMEN SEWING LEVI'S JEANS IN LEVI STRAUSS FACTORY

BERLIN, GERMANY - APRIL 7: People walk past a Levi's jeans store on April 7, 2025 in Berlin, Germany. The European Union and the USA are in a conflict over import tariffs that threatens to escalate following U.S. President Donald Trump's announcement of additional tariffs last week. (Footage by Sean Gallup/Getty Images)

Comprehensive news story about marketing to kids via celebrity product endorsements, and the resulting unrealistic idea kids have about beauty. PLEASE NOTE News anchor and reporter image and audio, along with any commercial production excerpts, are for reference purposes only and are not clearable and cannot be used within your project.

00:00:00:00 [Xmas goods at Rich's Lenox Square] CU Guess logo on a label; customer pokes around among the jeans :55/ CU Jordache label on jeans; PB to jeans display :25/ CU label on Levi Str ...