WHY ARE WE EATING LEFF BEEF...AND HOW MUCH OF THE TREND IS IN RESPONSE TO CONCERNS ABOUT FAT AND CHOLESTEROL?THOSE WERE THE QUESTIONS POSED BY A UNIVERSITY OF FLORIDA ECONOMIST TO 21-THOUSAND HOUSEHOLDS ACROSS THE COUNTRY OVER A TWELVE YEAR PERIOD.DR RON WARD SAYS HEALTH ISSUES ACCOUNT FOR 14-PERCENT OF THE TOTAL REASON BEEF DEMAND IS DECLINING.CONSUMERS STRONGLY CONCERNED ABOUT FAT AND CHOLESTEROL FOREGO ABOUT HALF A SERVING PER PERSON EVERY TWO WEEKS.(SOT)OUT CUE: "DOESN'T SAY WHY."(CONT VO)OTHER FACTORS FOR THE REDUCED DEMAND FOR BEEF ARE PRICE, DEMOGRAPHICS AND PROMOTION. DR WARD'S DATA SHOW ADVERTISING BY THE CATTLE INDUSTRY DOES HELP...BUT ABOUT 15-PERCENT OF THE POPULATION ARE VEGETARIANS AND NEVER EAT BEEF.

CS VO ON THE CHEESE STEAK WARD BETWEEN GENO'S AND PAT'S / BOTH CLAIM TO HAVE THE BETTER CHEESE STEAK

eating - food - steak in market

Women complain about price of steak in 1951

Two raw pieces of tuna.

TURNER HOLDS STEAK

1960s: Woman and girl at picnic table, man and boy grilling steaks.

After You've Been Having Steak For a Long Time

U.S. Army soldiers eating grilled steaks on the fantail of tugboat. A soldier wearing 'US Army' tag on his shirt drinks from a glass. Soldiers eat steak and beans. A soldier near by on the deck tenders steaks on a grill. The barbecue grill smokes as the food cooks. Location: Vietnam. Date: July 8, 1967.

Pioneer Outlaw Haunts. The beautiful Wild West scenery of Wyoming in the 1920s. 1920s, Wyoming, sun casting shadow over mountain, mountainside, valley, cowboys riding horses crossing water, elk, cowboys hanging elk steaks / jerked venison on wood pole, river in valley, mountain peaks

Title reads: "News from Italy". <br/> <br/>Cortona, Tuscany, Italy. <br/> <br/>G/V town square, venue for beefsteak festival. C/U model bull. C/U man handling raw beef, he chops it into steaks and puts it on a pile. C/U barrels of Chianti wine, man fills jugs with it. C/U man taking peaches from boxes and putting them into baskets to be carried by lovely girls. <br/> <br/>C/U fire under grid iron where steaks will be cooked (barbecue). Chefs put steaks onto grid to cook. Chef picks steaks off grid and puts them onto plates held by waiters. C/U man eating steak in fingers. Elevated shot crowds in the street. <br/> <br/>C/U man breaking an egg onto the sizzling hot pavement. Man picks fried egg up on slice and puts it onto a slice of bread.

Cooking sausages

Boehner: Pres. Obama's economic speech "all sizzle no steak"

middle class neighborhoods, confederate flag, steak

Rare Orchids Sneers at Vegetarianism - Feeds on Hamburger Steak

Preparations for reconnaissance activities by Strategic Air Command (SAC) Lockheed U-2 aircraft during the Cuban Crisis. A pilot eats steak and egg before a flight in the United States. He uses a fork and a knife to eat. An attendant brings a dish. Location: United States USA. Date: November 1962.

BOATMAN COOKING STEAKS

Aspen, Colorado - Steak and Lobster restaurant - The Gloryhole Lodge

1960s: Woman and girl at picnic table, man and boy grilling steaks.

CS VO ON THE CHEESE STEAK WARD BETWEEN GENO'S AND PAT'S / BOTH CLAIM TO HAVE THE BETTER CHEESE STEAK

A Long Island man tries to break an area record by eating a 100 ounce steak within 2 hours. The man laughs as the giant steak is placed before him. Restaurant owner talks about how the stakes for the steak-eating challenge were raised by previous eaters. Friends of the man talk about whether he can eat a giant steak or not...